J.W. Bannister Consulting
JWBDirect Performance Seminar Group
What would you like to know?
Welcome! Here’s a brief look at the consultancy and what you’ll find on this website.
J.W. Bannister Consulting, a registered trade name of 623668 Ontario Inc., is the
consulting practice of James W. Bannister, B.A., LL.B. That’s me! You’ll find my
résumé elsewhere on this site.
Since 1983, I have been assisting clients in the private
and public sectors, as well as non-profit organizations,
in Canada and internationally, in:
COMMUNICATIONS: including creation of corporate
communications materials; graphic arts; dealing with
printers, lettershops and mailing
houses; conference,
workshop and event organization and promotion; click
on JWBDirect
for more on writing and creative services.
MARKETING: including formulation of marketing
concepts; targeting; market research
and analysis; media analysis and buying; dealing with agencies; writing and
designing
advertising and sales literature; planning and
execution of direct response campaigns;
coordination of
marketing, advertising and sales programs.
SALES MANAGEMENT: including
development and
execution of customer service and customer retention
programs; high-profile
account development.
FINANCIAL MANAGEMENT: including cash-flow
management; purchasing;
credit, collections and loss
recovery; borrowing and investment advice.
LEGAL AFFAIRS:
including legal research; instruction
and supervision of counsel; liaison with government
agencies and regulatory bodies.
PERSONNEL MANAGEMENT: including hiring, supervision and training of clients' personnel in all of the above areas; for more on training click on Performance Seminar Group.